Design & Development

We work with you as a team partner to develop a comprehensive step by step plan and project manage your build for on-time launch and immediate impact.

Empower Ideas designs your website with an eye towards your holistic digital strategy. Our website templates consider your brand, your goals, and data-driven insights that ensure it is not only pretty, but also effective.

Both form and function of the internet are continuously evolving, and we know that you rely on us to help make sense of the ambiguity. We play the roles of designers and creators, yes, but also the role of empathizing with the end user. To that point, we always remember that our job of crafting online experiences is always grounded in the user's needs and habits. We design and develop our websites around that idea.

Our Process

Context Briefing

Our context briefing process is a structured workshop with as many stakeholders in the project as possible, from both our side and yours. During this workshop, we'll lead a discussion that takes us through your business, your brand, your project, and your goals. We'll ask detailed and open-ended questions with the goal of learning pieces of information that you may not have even thought to share. The idea is that after this thorough on-boarding, our team can act as a seamless extension of your brand.

During our context briefing, we will also discuss risks to the successful completion of the project. Common risks include a tight timeline and legacy technical dependencies that we need to solve for. We aim to have an open and frank conversation about these risks and form a risk mitigation plan.

Occasionally during this workshop, we find that different members of the client team had different ideas for the project, and they didn't even realize it. Learning about this and aligning early in the process helps to ensure the project moves along on time and on budget.

Following the context briefing, our team will meet again to form a detailed roadmap. We'll ensure that each task in the project is accounted for and create a full timeline from start to finish. We have found that projects that go through the context briefing phase run significantly smoother and often have more time estimates and higher quality work, since everyone understands what is expected from the very beginning.


Our website design phase begins with creative brainstorming. We share basic ideas, simple sketches, or existing templates and sites to align with your team's design vision. Following creative alignment, we examine your analytics and usage data from your existing website properties so we can determine which user experience models are working and which need to be updated.

We offer full customized from-scratch website design, semi-custom website design, and template customization to accommodate your time and budget constraints. Our templates have been highly optimized for conversion with data from multiple website properties, which means that although our cheaper options may forgo some data analysis, you will still receive a website design that is both beautiful and highly optimized.

The next step is several revisions (most often 3-4) of increasingly high fidelity site designs. With each new version we share, we'll start to come together on more and more details of the site, and pieces of the user experience model will start to fall into place. When we're confident the site's design is complete, our design team will prepare the files for a full hand-off to development.


Development is a process that is very customized to an individual project. Once we achieve design sign-off or get the final design files from you, our team gets to work on bringing the site to life through active development. Typically, we begin with high-level processes, including setting up the platform and creating the code repository. From there, we can move into the site's templates and features. Throughout the process, we're careful to keep you updated on what's going on and remain open to changes and new needs that may pop up.

Content Population

As development is ongoing, we work with you on content population. This may include porting existing content from an older site, copywriting to fit new design constraints, or simply collating all the content you've written to be included on the new site. The type of content population we do depends on how much content is new vs. being repurposed, the format of the content, and whether you utilize our content creation teams (copywriting, photography, etc.) or provide your own. Regardless, we use tools and techniques to make the process as streamlined as possible for your team.


Launching your site is a series of detailed checklists which help us ensure that everything happens flawlessly.

Once we complete development and content population, we continue to collaborate by guiding you through the QA (quality assurance) and/or UAT (user acceptance testing) processes. We're by your side to make fixes and/or enhancements as needed.

Before launching, we'll ensure that any extra integrations, such as Google Analytics, are connected with your site and working correctly. And finally, we'll push that proverbial button so you are live to the world!

How We Can Help


  • needs analysis
  • consumer research
  • industry research
  • existing website audit
  • roadmapping


  • online brand adaptation
  • wireframing
  • creative direction
  • fully responsive site design
  • prototyping


  • front-end development
  • content management
  • multi-platform integration

We create powerful digital infrastructure that drives revenue and leads.

By building thoughtful user experiences and intelligent back end systems.

Let us audit your site and show you
actionable recommendations
to improve your conversion rate.
It's free.

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