3 Tips for Reaching Your Business Goals

Sam Ruedinger

June 6, 2022

With the pandemic came a shift in working that left many wanting to break out on their own and pursue the business goals they’d always dreamed of. For new entrepreneurs, this move can feel a little scary. Luckily, there are resources to help ensure your business is the success that you’ve imagined. Check out these ideas for how to get there.

3 Tips for Reaching Your Business Goals

1. Perfect Your Business Marketing Strategy

The importance of an effective marketing plan can’t be overstated. According to Chron, hundreds of thousands of businesses close each year, and for many of them, poor marketing choices are among the top reasons. Being able to reach the right potential customers with the right message at the right time is essential to building and growing a successful business.

In today's digital age, businesses need to have a strong online presence to be successful. Customers are increasingly using the internet to research products and services before making a purchase, and if your business doesn't have a website or digital marketing strategy, you're missing out on potential customers. A digital marketing strategy can help you reach your target audience through various online channels, including search engines, social media, and email. By creating compelling content and using effective SEO techniques, you can attract new customers and grow your business. In addition, digital marketing can be a cost-effective way to reach your target market.

The team at Empower Ideas can create a step-by-step plan that brings traffic to your site and successfully converts customers!

2. Register a DBA

When you first open a business, a lot of time is spent figuring out exactly what kind of business your company will be: how it will operate, what it will sell, what its branding will be, and more. This is why, for many businesses, having one legal name and separate ones for doing business is a smart move.

If you are doing business under a name other than your legal name, you need to register a DBA. “Doing business as” is the legal term used when a business owner operates under a name that is different from his or her own legal name. There are a number of benefits to registering a DBA for your business. It allows you to conduct business using a name that is more recognizable and easier for customers to remember. It can also help you to create a separate identity for your business, which can be valuable if you plan to expand in the future.

3. Save Money When You Can

Money can be tight when you first start out, and you may be looking for ways to cut corners and save where you can. Luckily, some tasks, such as customer relationship management, can be completed with no or minimal investment on your part.

A CRM is a database of potential, current, and past customers, along with the relationships they have with your business, such as last contacted date, probability of a sale, and notes from meetings. CRMs are essential for many types of businesses, but in particular for service-oriented companies. Many excellent CRMs have a free tier that are more than enough for a new company just starting out. HubSpot is a frequent recommendation.


Starting a business is an adventure of a lifetime. An enterprise like this takes guts, determination, and intelligence, but with the right moves, it can also be one of the most satisfying and lucrative things you'll ever do. Be bold and start working toward your entrepreneurial dreams today.